Strategic Brand Communication Essay Example | Topics and Well Written Essays - 3000 words

Strategic Brand Communication - Essay Example Building brand equity requires communication effectiveness. If the brand equity is high, consumers may be willing to process these communications more favourably (Keller, 2009). However, today companies have evolved from these stages of brand management and as per Goodyear’s model many organizations have evolved and reached the stage where brand is viewed as a policy (McEnally and De Chernatony, 1999). Brand communication has evolved from helping consumers organize their knowledge about products and services based on the mental structures enabling them to clarify their decision making. Brand communication must also be directed at employees as they are an important part of ‘performing the brand’. The Body Shop is one such company where its employees live the brand. Branding is the means to distinguish goods of one producer from another. Referring to a brand means the product or service has created certain amount of awareness, prominence and reputation in the market place (Keller, Parameswaran and Jacob, 2008, p1). Developing employees to participate in the brand and live the brand is known as internal branding. Consumers can form brand associations in a variety of ways – other than marketing activities. ... In other words, employees communicate the brand through their activities. Communication directed at employees has several dimensions. First, employees must know what they are expected to project. This implies that employees must receive messages that are consistent, frequent and in alignment with the organizational mission, vision and core values. Employees’ understanding and knowledge of the desired brand is necessary to facilitate brand communication. Employees must have the capacity to internalize the desired brand image and then reflect it to others. This suggests that the organization or the leader must first demonstrate the values. Anita Roddick’s concern for the environment manifests itself in the plan of The Body Shop (Argenti and Druckenmiller, 2004). The leader’s own personality can help shape the personality of their company’s brand. This is evident from the way that the leader created the brand image without engaging in conventional advertising . The Body Shop created a brand image without going in for conventional advertising (Keller, Parameswaran and Jacob, 2008, p57). It strongly associated with personal care and environmental concerns as it used only natural ingredients and never tested on animals. They communicated this message through advertising which helped build the brand image of an ethical company. Their environmental concerns are also communicated through packaging which is simple, refillable and recyclable. Staff at The Body Shop is always encouraged to be enthusiastic and informative about environmental issues. Their sourcing policy also communicated their brand image – they use local small producers from around the world. They engage in social action program which

Pips family Essay Example for Free

Pips family Essay In chapter one of the story we discover that Pips family is deceased, well apart from his sister. They all died from common diseases like flu and measles and other illnesses which some were treatable but, medicine was not affordable for the poor. The social conditions in the nineteenth century were unfortunate. There wasnt much medicine and there were no cure for common diseases and there was a lot of poverty, poor people had to work which includes children working in factories, there wasnt in the least of education for the poor. This all tells us that life was hard to live in Britain in the nineteenth century if you were poor. Today in Britain it is greatly different, there is less poverty, more education, affordable prices for medicine, children dont need to work to support there family, also there is the NHS health service and there is child benefit along with income support. Pip encounters an escaped convict when he goes to see his mothers grave. Pip was petrified when he saw this convict; he was an enormous man and was chained up to his legs. In those days all convicts were known as murders so when Pip met him he was horrified. Then the convict forces Pip to bring food to eat and a filer to break lose from the chains on his hands and legs. In Pips village the standard of education was important but the poor often couldnt afford it. Only the rich and wealthy families were able to afford education. Poor people werent expected to get educated in Pips village. Pip was expected to work and support his family when he was older. Pip wanted to become a black smith like Joe. Charles Dickens wants to create a miserable impression about education among the working classes. He wants to show how unfortunate children were in the working classes as they can not get any education and had to support there families. The children of wealthier families received different standard of education from the poorer families. They werent amongst the working classes, they didnt need to work to support there families they could afford education as well as medicine, which means that life wasnt bad for rich and wealthy families. Joe and Pip are extraordinarily good friends Because Joe is a fully grown man and Pip is a youngster and there relationship is very secure and close, they can talk to each other in confidence, can keep secrets from each other and support each other in any way. Joe had an extremely dreadful childhood he suffered from a lot of violence from his dad as he gave a great deal of pain to Joe and his mother by beating them. Joes dad was constantly drunk also, they were suffering from poverty. Joe explains his father and childhood to Pip. He tells him about the violence he suffered from his father this makes Pip feel uncomfortable and sorry about Joe. I was not at all at my ease this is how Pip felt, he felt anxious and confused when the time was up to go to Miss Havishams house for the arrangement. At the gates of the Satis house Pip met Estella. Estella treated Pip awfully bad. She kept on calling him boy at the end of her every sentence, this was very impolite and rude. By Estellas words and actions it made Pip feel like someone not to be complimented at even for this Pip had feelings for Estella. Estella knows that pip comes from a poor social background. She feels that he is someone that has no education and manners so she speaks to him very rudely by calling him not by his name but by boy at the end of every sentence. When Pip left the Satis house he felt like a common labouring-boy and felt more ignorant because he cried in front of Estella at the gates of the Satis. Pip was very irritated by the way Joe was dressed, which it was in his Sunday clothes and he also was irritated when Joes behaviour was very embarrassing during their meeting with Miss Havisham. Joe was trying to act smart and act like a gentleman but he made things worse by tying to say big words like Astonishing but he said it all wrong he said it like as-TON-ishing this made Pip feel more irritated and Nervous. When Joe was speaking to Miss Havisham he was addressing to Pip, Pip was trying to give him a clue to stop Joe from looking at him and to look at Miss Havisham when speaking to her but Joe was to dense to notice. This all is showing us that Pips attitude changes towards Joe; he starts feeling ashamed about Joe because he showed out Pips social and financial life at the meeting with Miss Havisham by the way he speaks and dresses. I dont think Pip should have felt this way because Joe is his close friend and he should not change his feelings and actions towards Joe just because he gets irritated at him. Now we can see that Pips social life and poverty is affecting his own character.

How can music be an influence?

How can music be an influence? Entertainment can be categorised into few different ways such as dancing, vacation, and watching movie. Nowadays, most of the people have been focus more on listening to musics. Music is one of the entertainments that commonly focus by young people such as teenagers. Besides that, music has bring a lot of advantages for the teenagers to try to communicate with one and other and to be more update in the world of teenagers. In the other hand, music also is the one of the tools that can try to express people from their stress. Under music, it has combined different types of culture into one society. It has been combined together in one of the most popular and advances towards creating a better society. The creation, performance, significance, and even the definition of music vary according to culture and social context. Music ranges from strictly organised compositions, through improvisational music to be forms be divided into genres and subgenres. Although the dividing lines and relationships between music genres are often subtle but sometimes it was open to individual interpretation, and occasionally controversial. Music also brings a lot of fun, joy and other benefits towards human mankind. It has been created a wonderful memory for each of every one to enjoy it and it also is one of the tools to produce a future star and artist to let people notice. Besides that, music is the one of the tools to get more networks for social activities. This will helps people to build their popularity in the society. Through all kinds of music, it could bring all kind of people in a one big family. One of the ways to develop a person characteristic is through all kinds of music; it can help people to develop what kind of the person they are. Hence, it could help to make a great person through listen to the music. There are several types of musics that make people feels peaceful such as pop, hip-hop, jazz, country, classical, rock and also RB music. 2.0 Types of music that influence people 2.1 Jazz Jazz is a type of music that begins in 20th century. Jazz music is started with some African American community in the southern of United State and most of it was confluence of European and African music tradition. Jazz music origin from Ragtime and it culture is origin in early 1910s New Orleans. Jazz is kinds of music that can be define as a combination between European tradition music with African tradition music. The words jazz began as a west coast slang was first used to refer as music in Chicago around 1915. From the beginning Jazz is Jass but slowly it transfer to Jazz. In Jazz they have few ways to perform, some of them are used to be performing individual, never playing composition and never play exactly the same way twice. 2.1.1 Peaceful Nowadays, jazz music brings a lot of benefits to us. One of the most effective ways that jazz music had brought to us is that, when we listen to jazz music we will feels more peaceful in our mind. According to scientist say that when a person is listening to Jazz music it has brought up some brain emotion and make it feel relax and will go by the rhythm on it. It will keep a certain amount of peaceful moment and it could help a person to remain a better conscious on what he is doing on. By putting jazz music on in daily life could help a person to improve in their behaviour, jazz music can avoid bad behaviour that leads to bad destruction. This could help a person to develop creativity, artistry, humanity, individually, intelligence, and also will have a better chance to deal with an issue at hand more easily and more positive ways. Jazz music also can lead a person to go towards a positive ways in a peaceful manner on dealing with a person. 2.1.2 Release painful emotion Through Jazz music it could help a person to release painful emotion. By listening to jazz music, it has a great impact of mind, body and spirit to bring a healthful charge on our painful emotion. According to doctors, using jazz music for music treatment could treat a patient to stay and healthy and even faster to recovery from their painful emotion. Listen to jazz music can also help a person to release their anger and also boost their happy feeling to the maximum. The mind will start to stimulate and through jazz music could also obtain the high mental alertness on the part that will help people think of the goods and forget the bad part. In the middle of time, it could help people mind to active the brain on, and enhances the best is to make a person to feel more relaxing. Through jazz music can help a person to reduce pain sensation and also distress of both chronic pain and postoperative pain. Jazz music also promotes relaxation of tense muscle, and enabling a person can easily release some of the tension that carries on the day. Jazz Music, especially upbeat tunes, can take people mind off all stresses, and help people feels more optimistic and positive. This helps release stress and can even help people keep from getting as stressed over lifes little frustrations in the future. Researchers discovered that music can decrease the amount of the cortical, a stress-related hormone produced by the body in response to stress. Hence, jazz music can brings peaceful when a person hear it and it will also help to maintain the comfort of the day that made a person to be alert on what he or she is doing. Besides that, through jazz music also helps people to release painful emotion and it could help a heart hurting person to feel more relax on the pain. 2.2 Country Country music is one of the most popular music genres that all American had notice. It is a blend traditional and popular musical that origin from Canada and southern United State. Country music has produced two of the top selling solo artists of all time. The term country music gained popularity in the 1940s when the earlier term hillbilly music came to be seen as denigrating. Country music was widely embraced in the 1970s, while country and Western has declined in use since that time, except in the United Kingdom and Ireland, where it is still commonly used. 2.2.1 Fairly wholesome Listen to country music could more fairly wholesome then other, why is that so? According to the specialist that through country music, it could help a person to bring back a wonderful story. Through country music, it could help to explain a very interesting story. In other words, they are not songs that would not want to bring children to hear or would feel embarrassed playing in front of their parents. So, through country music could help some of the children to presented out by singing some country music on the song that have play to display out what are the fairly wholesome story they have believe in. In the other hands, it could help to keep some of the interesting history in the past and passed it to the next generation. Thus, they will understand what the histories are on the past and keep it on the good wants and be reminding that their do not make the same mistake again and again. 2.2.2 Connection to culture Country music historians typically stress of the musics close connection to the culture of the rural and working class white south while acknowledging the importance of New York record companies and other commercial structures, they are happiest. Besides that, country music helps people to bring out the culture of American. It help others to understand how the style of living and also to present the ethnic of that culture. Modelling behaviours and understandings that have helped in the refashioning of southern white culture and identities, and there is another parallel. A Diasporas story lurks deep in the heart of country music. It could help to strengthen the culture and also to help to promote the culture to others through country music. Therefore, country music can help a culture to build their image on fairly wholesome things and it also can connect to the other culture in this world through this country music. 2.3 Hip-Hop As the world move on to a modern time, hip hop music has become the most important music that has been focus on by the teenagers nowadays. Hip hop music is origin from hip hop culture and it has been missed up with four key element which is rapping, scratching, sampling, and beat boxing. The root of hip hop culture is also from African American music and ultimately African music. Some hip hop music influence by the disco, others hip-hop music influence by many other different such as new school hip-hop and also some rapping material are included. 2.3.1 Innovation In the lately 2000s, hip hop music has secure in the mainstream of music line. People have given a name for hip-hop music as Golden Age Hip-Hop. This innovation motive the hip-hop music lover to be more advance in the. That time is a time when it seemed that every new single reinvented the genre. Referring to the golden age of hip-hop music, there were so many important, ground breaking album has been brought up right about that time. Many artist has been found out on that period of time where hip-hop music has bring a great success towards bringing more talented artist on during the hip-hop music. While innovation in hip-hop music is been a great motivation for every hip-hop singer that it could made a great improvement on their song and also teenagers recently has using the hip-hop music to do their dance on the hip-hop culture. 2.3.2 Express teenagers in a proper manner Nowadays, hip-hop music brings different culture, beliefs, races, ethnicities all together such as young and medium age stay together to express teenagers in self-determinant manners and also collectively. Besides that, through hip-hop music and culture has not just influenced the Americans but also influenced the whole world to come together as a one big hip-hop music. By listening to hip-hop music, it will help people to develop a good personality and also help people to deal with one and other. Thus, this will help a person to build a good perspective and get along with others and eventually will build up more networks so that it will help people to build their popularity. Furthermore, listen to hip-hop music will easily to express teenagers in a proper manner and will not be shy to present in front of public and also can building up confident. Thus, hip-hop music has been brings benefits to people also such as the innovation motive and express teenagers in a proper manner when in front of people. 2.4 Classical Classical music in European was begun in between year 1750 and 1820. It is the art produced in, or rooted in the traditions of Western liturgical and secular music. It was encompassing a broad period from roughly the 9th century to present times. Besides that, classical music contains that few or not genres of music contain because it is difficult to list the characteristics that can be attributed to the all work of that type. Classical music also meant to be experienced for its own sake. It is not likely with other forms of the music that can serve merely as a vehicle for poetry or other lyrical content. 2.4.1 Reduce Crime Classical music has a penchant for deterring crime. This is because classical music can make people reduce stress and anxiety. When people are facing a lot of problem, they will easily make crime. The reason is they cannot express their feelings when they are in stress or anxiety. Through listening to classical music, the problems that their faces will reduce and the crime within them will also reduce. Furthermore, listen to classical music such as Mozarts and Beethovens songs also can make people relax, not only body relax but also spiritual. When listen to classical music, people will intoxicated in that with peaceful. Their will enjoying on listen to the music and strengthen their heart when they feelings down. So, listen to the classical music can have positive effects toward society and peoples. 2.4.2 Strong bonds with family members Moreover, all kids are like to listen to certain kinds of music such as classical music. As parents should not be afraid of helping them to experience something different by take them to a few concerts to watch and listening to live music together. Through this actions, it can helps a family to get a better understanding of what is around them and it also will help them to appreciate the kind of music that they listen too much more. Besides that, during the free time, parents also can drive their children around once in a while. Tour them around the community while listening to the classical music that all the family members love more by radio. In addition, family members also can stay at home, strum the guitar and sing with other family members. All this actions can strong the bond with the family members when listening to the classical music. Thus, listening to the classical music has been brings a lot of benefits to people, not only can reduce crime but also can strong bond with family members. 2.5 Rock Rock is a form of popular music and it is usually featuring vocals but often with vocal harmony, electric guitars and a strong back beat. It is also known as Rock and Roll. Rock music is a genre of popular music that originating in the 1950s in America. It also is a popular music style that developed in the United States and Great Britain in the late of 1960s. Besides that, it is a blend of black rhythm-and-blues with white country-and-western and also is a generic term for the range of styles that evolved out of rock and roll. Not surprisingly, rock music was extremely difficult to apply a straightforward definition to such a restless musical format. 2.5.1 Drugs In the early year, the rock lifestyle was popularly associated with the drugs. This is because some musicians are using hallucinogenic drugs as enhancements to the listening experience. Teenagers who listened to the rock music were more inclined to use drug, though they were not more likely to use them excessively or become addicted. This is because some rock music has interrelated with drug-related values. Besides that, using drugs by parents has the greatest influence on adolescent drug use. The popularity and promotion of recreational drug that used by musicians may have influenced to the people. Thus, the use of drugs and the perception of acceptability of drug use among the youth of the period will also have negative effects toward people. 2.5.2 Violent Listen to the rock music will make people have violent behavior. This is because some rock music video will have aggressive lyrical content and this is often discernible only to the most attentive of listeners. Besides that, video based media which including music videos that make their violent content abundantly and graphically clear. In addition, some rock music songs have such garbled lyrics that they have given rise to debates about what the lyrics are. The angry-sounding of rock music will also increase aggressive thoughts and feelings regardless of the specific content of the music lyrics. Through this, people have been influenced by that, so they will act and do the violent behaviour after their listened and watched the music videos. Therefore, using drugs and violent behaviour were very common in this modern world and it is also has the bad influences after listened to the rock music. 2.6 Pop Pop music also is considered as popular music that has been knows by world. Through pop music, it helps a community to build a popular music on the starting career that everyone will be familiar with. For examples, Michael Joseph Jackson is the pop music artist and he was known as the King of Pop. Besides that, we also have the latest pop singer which is Justin Timberlake. As you can see the pop music singers are the most attracting singers throughout the world and all of their songs have almost been recognized. In addition, pop music also give an understood recorded music often oriented towards teenagers but usually pop music consist only short and simple love story. Pop music also has absorb others form of popular music, but as genre is particularly rock and roll on the later stage is rock style. 2.6.1 Gain Confidence Pop music is another way to gain more confidence. As a lot of experience pop artists, one way to gain more confidence is through sing pop music in front of the audience. Singing pop music song will helps a person to release their tension or stress. On the other hand, it will also give a person to have confidence and go after those long sought after goals. Listen to pop music will also help people out to release the fear that they have been attempt and help a person to gain more confidence on what they are doing. Besides that, pop music also is the one of the best way to gain more confidence and eventually will build a person talent or skills that will prove that they are capable of something and can contribute more to the society. For example like King of Pop Michael Jackson, he built up his confidence by singing all his pop music songs when he was at the stage. 2.6.2 Motivated to seek people dream Apart from that, pop music will help a person to seek their dream out. How is that so? According to some specialist through pop music, they can find person ability on what he or she can do. Pop music will easily let a person to show what hidden talent or skill they have inside more than other. Besides that, it is easier to let a person to focusing on that power to seek on the dreams they want to seek in he or she wanted. It is a very high possible that a person can be success through listening to pop music. It will bring out more and more people to motivate their dream. Therefore pop music not just only to help to gain more confidence when facing all kind of things such as in front of others but also will help a person to motivate themselves to seek their own dream easier to make a success in their life time. 2.7 RB The full name of RB was rhythm and blues. It is a genre of popular African-American Music that originated used by record companies to describe recordings marketed predominantly to urban African-Americans. It was at a time when urbane, rocking, jazz based music with a heavy and insistent beat was becoming more popular. Besides that, it also had a number of shifts in meaning. In the early year 1950s and beyond, the term rhythm and blues was often applied to blues records. After rhythm and blues, this style of music contributed to the development of rock and roll. The term of RB became used to refer the music styles that developed from and incorporated electric blues, as well as gospel and soul music. Today, RB was defined as the modern version of the soul and funk that influenced African-American pop music that originated with the demise of disco in year 1980. 2.7.1 Expose teenagers to crimes In the other hand, listening to the RB music has been brings some negative effects among the people such as expose teenagers to crimes. This is because of some dancehall artistes promote violence and it lead teenagers doing the criminal activities after listening and watching the RB music videos. It also has been alleged that some artists have been involved in some of these criminal activities. Teenagers were easily influenced by the lyrics and content of music and videos. If the music and videos were promoted violence or immoral behavior, it may affect teenagers to act and follow to crimes. It also will influence the teenagers risk for picking up the habit of that. It was the worst problems of listening to the RB music that have contained and promoted violence and immoral behavior. 2.7.2 Sex In addition, RB tells the stories of struggle, love, sadness, and happiness. It does not have necessarily rally people behind a cause, but it does help them related to the cause. In year 1995 study, Ernest Hakanen shows that the RB or soul music is the most related to the feelings of grief and pride. RB music has increasingly become about sex from its lyrics to its music videos, as much as it is about love. Not only that, it also has changed the self-perceptions and self-esteem of young people, especially for the women. Moreover, the young people began to loosen attitudes on issues that relating to morality and promoted immoral behavior caused the cases of sex happened. This is because of the RB music is included freely expressed sexual desires and other features that were not as prevalent in other forms of popular music. Hence, listening to the RB music actually will also have negative effects like expose teenagers to crimes and sex toward peoples in this modern world. 3.0 Conclusion As you can see the different types of music can be influence to different personalities and characteristics out. By listening to jazz music, it could bring a person peaceful and also to release their painful emotion. Country music can made a fairly wholesome imagination and also help to connect with culture easier. Besides that, hip-hop music can made a person to be innovative and also help to express teenagers in a proper manner. According to specialist, listen to classical music could help people to reduce crime and also strengthen their bond with the family members. The negative influences, it can be bad by listening to the rock music because it is much easier to bring in drugs and violent to the society. On the other hand, for the pop music, it could help people to gain confidence and also motivated a person to seek their dream out. Last but not least was RB music; it could lead the crime toward teenagers and also encouraged teenagers to have sex. In conclusion types of music are proven to bring more positive on people than its drawbacks. As we can see on the types of music that have discussed on the different influence that has been brought out when listen to music. Types of music are absolutely more than just enjoyment. Music is the most beautiful things in this world. It always calms down people mind of thinking and gives a person a rest when their need it. Since music has been became one of the parts of the human life, why not everyone just well utilised it to make their life more wonderful. Music speaks that what people cannot be expressed, soothes the mind and gives it rest. It heals the heart and makes it whole and it was flows from heaven to soul. Therefore, do enjoy in music because it will changes people life become more interesting.

social work :: essays research papers

Title: The consumer in-home provider satisfaction survey. Problem Statement: The practicum agency that I work at is the Allegheny County Area Agency on Aging which is located in downtown Pittsburgh. The purpose of my agency is to help senior citizens over the age of 60, who need services. I work in the PDA waiver (Pennsylvania Department of Aging) section that is made up of eight caseworkers, two typists, and one supervisor. My department’s mission is to provide current information of services and programs available to senior citizens and their families. The overall mission of the agency is to plan, organize, coordinate, convene, programs and funds where possible to the elderly of Allegheny County. The goal of my agency is to satisfy the consumer therefore, my survey will help determine how satisfied consumers are with the services they receive through the PDA Waiver program.   Ã‚  Ã‚  Ã‚  Ã‚  PDA Waiver offers home and community based services to low-income consumers as an alternative to nursing home care. The financial eligibility requirements are $2,000 in resources and less than $1,593 in monthly income. The functional eligibility requirement is that consumers must be age 60 or older and nursing home eligible. There are fourteen different services that the PDA Waiver program offers to consumers. The services are typical of those provided in nursing homes. I will be examining how satisfied the PDA Waiver consumers are with their in-home providers. In-home providers go into the home and assist consumers with actives of daily living (ADL) which include bathing, grooming, eating, transferring, and toileting. In-home providers also assist with instrumental activities of daily living (IADL) such as preparing meals, laundry, shopping, transportation, and money management. I will be looking at worker timeliness, agency reliability and worker timesheet compliance. After looking at those three elements, I will compare the consumer comfort level and overall satisfaction with surveys that were conducted in the past. The results from my survey will allow my agency to work with the in-home providers that had a low score, so that the consumers are satisfied with their services. Participants: There are approximately 350 PDA Waiver consumers that receive services through my agency. I am going to do a random sample of the consumers that have been receiving services for more than one month. I will randomly choose 75 names from the list of PDA Waiver consumers that have been receiving services for at least one month.

“The Destructors” by Graham Greene Essay

Graham Greene the author of â€Å"The Destructors† and Richard Connell the author of â€Å"The Most Dangerous Game† both used a similar mood in their stories. Connell placed his story on an island in the Caribbean that was dark and scary, it had a reputation of death and separation. Greene placed his characters in a post war zone in London where there seemed to be little hope of life. Greene’s setting was urban with many young English boys as his main characters; Connell contrasted that with a sole island with only two main inhabitants and a pack of dogs. Both authors wrote stories that have very troubled characters. The characters also reflect a dark mood to go along with the setting. The Credibility was reasonable for both stories and I believed both stories could happen. Rainsford and â€Å"T† were good characters and the setting a great deal influenced them both. I related more to the atmosphere of â€Å"The most Dangerous Game† but did not have any problem picturing either one while reading the stories. â€Å"The Destructors† took place in London post world war II 1939-1945 on Bank Holiday, which is a 3-day weekend that takes place in Britain a few times a year. â€Å"The Most Dangerous Game† took place on a remote tropical island in the Caribbean and was sometime after the First World War. The first similarity between the two stories is the dark mood that both setting portray, nighttime on an island in the middle of the ocean and post war stricken London. Another similarity is how both setting portray a holiday or vacation idea. The Setting of â€Å"The Most Dangerous Game† is exactly the kind of setting you would need to pull of the kind of â€Å"game† secluded from the day to day bother of other people who might be passing by, no law enforcement to bother you with the accusation of murder. â€Å"The Des tructors† setting is a little harder to believe that this could happen and that a group of kids could pull it off. I have done a lot of demolition and I know how hard it is and how long  it can take. Rainsford was a great hunter even before he got marooned on this island but I’m sure the fact that he was now the prey raised his level of survival necessity. If he was on the island and he needed to rebuild a boat to escape he might not have faired as well but that is only conjecture. With â€Å"T† his character is total based on the setting of the story. If you change the setting you will change â€Å"T† and his whole objective and attitude. The atmosphere or the pervading tone or mood of a place, situation in â€Å"The Destructors† was depressing and dark. I envision rubble and burnt remains of buildings all around with only a few homes left standing in the area. On the Island I see a wonderful tropical paradise that is very inviting although dark and lonely when Rainsford falls from the boat and a wonderful place to visit with lush forest and flowers with sandy beaches. This to me the biggest difference between the two stories, one is set in the busy c ity while the other is secluded. One symbol I see in â€Å"The Most Dangerous Game† is the Island being an image of being alone and needing to survive on your own, one man and his fight against one man. In â€Å"The Destructors† I felt like the symbol was the Wormsley Common Gang against the world or at least against Old Misery. This was a symbol of mans need to sometimes break the rules just because we can get away with it. Greene and Connell both used a similar mood in their stories. Connell placed his story on an island in the Caribbean that was dark and scary, it had a reputation of death and separation. Greene placed his characters in a post WWII zone in London where much hope for the future was lost. The setting for â€Å"The Destructors† was urban with many young English boys as his main characters; â€Å"The Most Dangerous Game† contrasted that with a lonely island with only two main inhabitants and a pack of dogs. References: Connell, R. (1924). The most dangerous game. Greene, G. (1954). The destructors.

Transferred Epithet Definition and Examples

Transferred Epithet Definition and Examples A transferred epithet is a little known- but often used- figure of speech where a modifier (usually an adjective) qualifies a noun other than the person or thing it is actually describing. In other words, the modifier or epithet is  transferred  from the noun it is meant to describe to another noun in the sentence.   Transferred Epithet Examples An example  of a transferred epithet is: I had a wonderful day. The day is not in itself wonderful. The  speaker  had a wonderful day. The epithet wonderful actually describes the kind of day the speaker experienced. Some other examples of transferred epithets are cruel bars, sleepless night, and suicidal sky.   The bars, presumably installed in a prison, are not cruel; they are inanimate objects. The person who installed the bars is cruel; the bars serve to foster this persons cruel intentions. Likewise, a night cant be sleepless. It is a person who is experiencing a night where she cannot sleep. And, a sky cant be suicidal, but a dark sky might make a depressed person feel suicidal. Transferred Epithets vs. Personification Dont confuse transferred epithets with personification,  a figure of speech  in which an inanimate object or abstraction is given human qualities or abilities.  One of literatures best examples of personification is 19th-century poet  Carl Sanbergs description of fog: The fog comes / on little cat feet.†Ã‚   Fog doesnt have feet. Its an inanimate object. Fog also cant come or walk. So, this quote gives fog qualities it cannot have- little feet and the ability to walk. The use of personification helps to paint a mental picture in the readers mind of the fog slowly creeping in. By contrast, you could say:   Sara has an  unhappy marriage. A marriage, itself, cannot be unhappy. Marriage is inanimate; its just an idea. But Sara (and presumably her husband)  could  have an unhappy marriage. This quote, then, is a transferred epithet: It transfers the modifier, unhappy, to the word marriage. Meditative Foot Because transferred epithets provide a vehicle for  metaphoric language, writers have often employed them to infuse their works with vivid imagery. These examples show writers and poets effectively using transferred epithets in their works: â€Å"As I sat in the bathtub, soaping a meditative foot and singing...it would be deceiving my public to say that I was feeling boomps-a-daisy. - P.G. Wodehouse, Jeeves and the Feudal Spirit, 1954 Wodehouse, whose work also includes many other effective uses of  grammar  and  sentence structure, transfers his meditative feeling to the foot he is soaping. Wodehouse even makes clear that he is really describing his own feelings of melancholy by noting that he could not say he was feeling boomps-a-daisy (wonderful or happy). Indeed,  he  was feeling meditative, not his foot. In this sentence, the silence  cannot be discreet; its an inanimate idea. Its clear that the author and his companions were being discreet by staying silent. Were coming close to those little creeks now, and we keep a discreet silence. - Henry Hollenbaugh, Rio San Pedro. Expressing Feelings British essayist, poet,  and  playwright T.S. Eliot  uses a transferred epithet to make his feelings clear in a letter to a fellow British poet and novelist: You dont really criticize any author to whom you have never surrendered yourself....Even just the  bewildering minute  counts. - T. S. Eliot, letter to Stephen Spender, 1935 Eliot is expressing his frustration, probably to criticism of him or some of his works. It is not the minute that is bewildering; it is Eliot who feels that the criticism is bewildering and likely unwarranted. By calling the minute bewildering, Eliot was trying to elicit empathy from Spender, who would have understood his feelings and frustration. So, the next time you want to express your feelings in an essay, letter, or story, try using a transferred epithet: You can cast your feelings onto an inanimate object yet still make your emotions perfectly clear to your reader.